Knowledge in the language the farmer reads, on the device they own. Mobile-first agricultural training delivered through SMS, IVR voice, and WhatsApp — no smartphone required, no extension officer needed in the village square.
Tanzania's public extension services are stretched thin. Knowledge that exists in agricultural research stations rarely reaches the farmer's hand. Maarifa™ puts the curriculum on the channels farmers already use — SMS, voice, WhatsApp — and tracks completion at the household level.
1 officer
: 3,200 farmers
The current Tanzanian extension ratio. Maarifa™ scales the same agronomist's voice to 320,000 with no quality drop.
Curriculum sliced into 160-character lessons, paced across the season. Works on every feature phone in the village.
Same content, narrated by local-language agronomists. Crucial for low-literacy regions; accessible 24/7 by toll-free dial.
Conversational lessons with images, voice notes and quizzes. Branches by crop, region and growth stage.
Verify learning. Issue digital certificates that unlock benefits — better insurance terms, premium contracts, subsidy eligibility.
When My Climate™ flags a drought or pest pressure, Maarifa™ pushes the right lesson to the right region — same week.
Completion, comprehension and behavior-change indicators reported by region, gender, age and crop — full M&E for funders.
Daily 160-character lessons at 06:00 — when the farmer checks their phone before walking out to the field. Zero data cost; works on every Nokia 105.
Toll-free dial-in. Menu-driven audio lessons in Swahili, Sukuma, Chaga and seven more. Lessons stored, replayable, accessible at the farmer's pace.
Conversational training with images and voice notes. Branches dynamically by crop, region and stage. The richest experience — but never the only one.
The agronomist's voice, in your pocket, in your tongue.
For NGOs, donors, extension agencies and food-system funders running training at population scale.